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Finally, a good and meaningful study showing the effects of watching the shows like Keeping Up With The Kardashians have been discovered and it is brutally honest.

Seriously, why do we have to keep up with the Kardashians? are they giving us money or anything else, people don’t get that they are celebrities and everything they show on Tv is scripted especially with the Kardashians.

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People don’t always understand reality Television is not good for them, however, a brand new analysis from the academics in London School of Economics has shown it to be true.

It turns out that TV Shows like Keeping Up With The Kardashians makes you become the worst person since they cause individuals to be less sympathetic to the poor. Glamorous shows like KUWTK and Made in Chelsea may have a deep impact on anti-welfare sentiment even after only one minute of exposure.

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“Humans are inherently materialistic but also very social and communal,” explained study author Dr. Rodolfo Leyva of LSE’s Department of Media and Communications department.

“The way this is expressed depends on our culture. If there is more emphasis on materialism as a way to be happy, this makes us more inclined to be selfish and anti-social, and therefore unsympathetic to people less fortunate.”

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From the analysis, Two controlled groups of 487 adults have been shown four ads for luxury goods, four tabloid pictures of celebrities revealing their wares that were extravagant, and 4 newspaper headlines of rags-to-riches stories.

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A control group was subjected to neutral images like announcements on the London underground, natural scenery, and headlines about dinosaurs. Both groups were asked a series of questions which measured their attitude towards wealth and success, the benefits to government and people.

The stressing results showed that even a little bit of vulnerability to social networking had a negative influence on both the anti-welfare attitudes and support for welfare policies.

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Participants were asked about the viewing of Nine Television shows including The Apprentice, X Factor, Keeping Up With The Kardashians, and Made in Chelsea. They were asked about their reading habits regarding five daily tabloid newspapers which showcase stories on rich celebrities, as well as ten publications such as Vogue, Cosmopolitan, GQ, and Esquire.

Dr Rodolfo Levya, said:

Results suggest that momentary exposure to and regular consumption of materialistic media messages (MMMs) induces stronger materialism and anti-welfare attitudes.

The Apprentice, Keeping Up With The Kardashians and X-Factor are replete with MMMs that are engineered to absorb audiences into the glamorous world of wealth and celebrities and thus have a strong potential to function as cultivators of materialistic values and attitudes.

So, there you have it if you continue to watch these fake glamourous shows in the name of reality, which doesn’t have any, you will someday find yourself to be a bad person unless if you are ok to be one.

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